What is Non-Dilutive Funding & Do You Qualify?
It would be great if the world worked like Oprah’s Christmas Gifts… you get a car, and you get a car, well, you get the picture. As a business owner, you already know that you often have to give something to get something. For example, you buy raw materials, rent warehouse space, pay your employees, and in return, you have products and the ability to get them to customers.
All of those business functions, however, take capital. In the early stages of business growth, getting the funds you need is difficult because you rarely have anything to give, so most people leverage the only thing they have in abundance: their ownership shares.
Actually, the transfer of equity for capital investment is so popular there’s a successful tv show that’s all about it — Shark Tank, anyone? On the surface, it’s a simple transfer… investors give you $$, and you share a percentage of ownership with them. But wait, you will likely spend the funds you get in the short term. In contrast, your equity is gone for the life of the business. Can you do better? Non-dilutive funding offers entrepreneurs and growth-stage business owners an alternative.
Non-Dilutive Funding with Charis Media Capital
No one will argue that investing in a business in the early growth stage isn’t risky. There are a lot of unknowns which is why typical lending institution loans with debt repayment are hard to come by. Investors, however, are more likely to take that risk betting on a bigger future return using their newly acquired equity. However, taking on an investor as a business partner may be more of an “investment” than you wanted to make.
Non-dilutive funding bridges the gap between bank loans and equity investment. It allows you to secure the capital you need without taking any of your equity. Non-dilutive funding through Charis Media Capital can take several forms depending on your business profile.
Typically we finance direct-to-consumer (DTC) products using a proprietary formula based on growing your business by funding specifically your advertising or marketing campaign. By covering your advertising buys, you can roll more of your sales receipts into other areas of operation and grow your business much faster.
Businesses that succeed with media funding are varied but have one thing in common: cash-poor but spreadsheet-rich. Specifically, though your bank accounts may be meager, we can see that the business model is working and will deliver profits down the road. For example,
- Do you possess a large credit card reserve that your merchant processor holds?
- Do you have a subscription-based business with many active customers?
- Are you selling a high-ticket item that is installment-based?
Most people don’t capitalize on these substantial potential assets, but Charis Media Capital does, and we do it successfully time and time again. Our unique funding formula makes our customers self-funding in a relatively short period.
Value-Added Expert Marketing Support
Charis Media Capital distinguishes itself from other funding sources in another significant way.
As direct response and DTC experts —
- We know how to set up a successful campaign
- We can quickly identify red flags
- We have trusted industry contacts
- We monitor your sales recipes, returns, and invoicing for inconsistencies, concerning trends, etc.
At Charis, we are vested in the success of our customers, unlike any lending institution, because we succeed when you succeed.
Call the Charis team today, and let’s see if non-dilutive funding is the right fit for your business.