Case 1 – Rapid Seasonal Growth
A successful digital photo gift company sought media funding to significantly increase their ad spend to over $1.0 million during the 6 weeks leading up to the holiday shopping season. Charis Media Capital quickly approved this company for a media funding credit line in excess of $1.5 million and help them exponentially grow their active customer database. However, because of their product payment terms and other cash-flow considerations needed to support such quick growth, this client needed media repayment terms to be extended over a 3 month period. After the holiday season, the company dropped their advertising spend to pre-holiday levels and paid back their media funding line early with their windfall of sales revenue. This successful scenario played out again over successive seasons.
Media Funding Results: Quick credit approvals, large merit-based lines issued, flexible, customized repayment terms, and the ability to raise or lower spending without any minimum monthly fees charged or minimum term required.
Case 2 – Cashflow for Tax Time
A popular abdominal exercise product had a good problem. They had just completed a very successful year of multimillion-dollar sales on their fitness product and experienced rapid company growth. Profits were rolled back into the company to meet rising inventory demand, customer service staffing, and costs associated with running a company with a runaway hit. Unfortunately, because they allowed their customers to pay for their purchase over 4 months, that left a big hole in the company’s cash flow when the taxman came knocking. The company let Charis Media Capital know how many millions the taxing authorities were seeking. Charis assessed their database of installment payments, approved the business for more than the money they needed to satisfy their tax obligations. We were able to segregate these legacy sales being leveraged for the tax payment advance from any new sales that the company would be making at the same time as they were paying back the Charis advance to assure positive cash flow for operations. When the Charis advance was repaid in full, the balance of the installment payment revenue collections was returned to the company’s control.
Specialty Funding Results: Creative business solutions, large lump-sum payments.
Case 3 – Next Level Media Funding
A nationally known nutritional supplement business used Charis Media Capital to grow its marketing campaign from several hundred thousand dollars a year to over $300 million in sales by the time they chose to part ways with Charis’ services more than 4 years later. During that time, the company saw their weekly ad spend hit a campaign high point of over $1.0 million a week and saw their initial funding rate with Charis reduced by over 50%, given their fantastic performance and payment history. When a company grows that fast, it requires enormous capital that immediate sales revenue just can’t fully satisfy. Through its parent company, Charis quickly provided a multimillion-dollar bridge loan alongside the company’s multimillion-dollar media funding line, allowing the company to continue expanding its fulfillment and call center.
Media Funding Results: Mezzanine loans for growth, funding terms that adjust with credit history.