Why Media Funding is Perfect for the DR Business Model
If your direct response business model is working, but you need more cash to expand your reach --Media Funding is for you.
Are you a Customer for Media Funding?
- You possess a large credit card reserve that is held by your merchant processor
- Your subscription-based business has many active customers
- You’re selling a high-priced item via installments
- You’re a publisher/content provider monetizing your site primarily through Google ad sources
These business scenarios present substantial potential assets that help secure your funding with Charis Media Capital without giving up your equity.
Give us a call to speak with a funding expert. We are industry veterans with extensive campaign testing and roll-out expertise and valuable industry connections such as media buyers, call centers, and fulfillment centers. We’re ready to help you grow.
Direct Response Funding Gap
DR marketing campaigns typically run on a 3- to 6-week cycle. This leaves a funding gap between dollars out, and credit card receipts received that large, established businesses can bridge, but not a growing company.
DR brands in the growth stage are often stuck balancing too many must-haves to apply the money needed to quickly ramp up their marketing campaign. This is where a dedicated funding stream can make a difference.
Benefits of Direct Response Marketing Campaign Funding:
- Keep Your Equity
- Preferred status with media buyers
- Flexible funding terms
- Expert monitoring of merchant processing
- Expert DTC support quickly flags potential issues
- Trusted industry connections
Charis offers a niche funding opportunity to grow your business without giving up your equity. Our goal is to help our customers get to a self-funding position and then let them go.
Fund Your Media Mix with Secure Lending
Charis Media Capital funds all types of direct response marketing media platforms. We provide a reliable stream of funding that allows you to expand your reach, grow your sales, and enjoy the success you’ve worked so hard to achieve. Our funding is non-dilutive, meaning you keep your equity.
Direct Response Marketing Media Platforms:
- Social Media Platforms, for example:
- YouTube
- Television
- Print/Direct Mail
- Radio
- Affiliate Marketing
Take a look at our Case Studies to see how Media Funding helps direct response customers successfully grow their business and go on to self-fund their campaigns --and the best part? They haven’t given up any equity to get there.